opus:interactive | If These Servers Could Talk

Wednesday, August 08, 2007 at 2:30 pm by Jeremy Sherwood

Interop ‘07 - Vegas. It’s the, um, subtle touches.

by Jeremy Sherwood

Walking into Interop in Las Vegas reminded me very much of a big kids’ Disneyland. The lights, the overly large gimmicks that scream “Look at me! Look at me!” It really was sensory overload. Looking back on the event I can still remember the booths that really made an impression. There was a lot of good swag, and of course the cheap booths that attempt to persuade you with a simple little 25-cent plastic clapper (although my 1-year-old digs the plastic clapper).

Booths that made a lasting impression despite the products or services they were selling were the booths that didn’t make you feel like you were dealing with trashy used car salesmen.

I think the booths that made a lasting impression despite the products or services they were selling were the booths that didn’t make you feel like you were dealing with trashy used car salesmen. A good example is Qwest. Although they are a big player they really invited you over to their booth to play multiplayer Half-Life2, which Eric and I played for multiple rounds, fragging each other as well as 12 strangers. (The opus boys were in the top five every game we played.) The booth was very inviting, with no real sales hook to buy or sign up for anything. It was just “come and experience what Qwest broadband can do for you and your business.” The speaker was optional, and most of it was about Qwest providing bandwidth to the whole conference. I thought it was really well done.

A different aspect of Interop that was really nice was the opportunity to meet face-to-face with the vendors we work with. After spending almost two whole days with David from GTA on the phone/RDP completing our Firewall certifications, it was nice to put a face with a name and experience. The other great thing about meeting with GTA was speaking with their president. He was very personable, but more than that he was very interested in the things we wanted changed for the better. He truly expressed the desire to receive negative as well as positive feedback. That really reassured me that they are a great partner to have.

All in all, Interop itself really brought home that we are doing the right things and heading in the right direction. There wasn’t anything that jumped out and said, “Oh man, you better do this or change this. You are behind the curve.” In reality, most everything said, “ You guys are ahead of the curve.” Which is great to hear.

Last but not least: Las Vegas. What an interesting place. Where the people are proud to say, “What happens in Vegas stays in Vegas.” I never thought that would be something to be proud of. We saw Old Town Vegas, spray paint artists, and the million-LED walkway (cool technology, poor use of it). We almost got Nuss to take his picture with two guys from Chippendales to send home— now that would have been funny. We rode one too many monorails, walked more than any human should have to, ate way to much heavy food, never slept enough, inhaled well beyond some legal limit of second-hand smoke, and, most importantly, enjoyed every minute of it.

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